A few days ago, I was asked if I wanted to handle the online marketing for a new local skin care brand. The caller said that the duties and expectation were pretty much what I used to do when I handled the Facebook account of a different brand, except that this time, instead of just Facebook, I was also expected to handle the Twitter and Instagram accounts, create memes, come up with periodic content plans and brainstorm on different marketing campaigns.
Whoa! Talk about a changing landscape!
I remember when I had that Facebook gig about two years ago, Twitter as a marketing tool was just gaining ground and Facebook was the way to go. Now, it seems as if Facebook is becoming a place where your parents and grandparents hang out, and Instagram and Twitter are where the cool kids congregate. All of this happened in less than two years, which, when you think about it, is considered a lifetime in the fast moving internet world.
This had me thinking about how important it is to keep on educating yourself, to learn a new skill or hone an existing one that will significantly ramp up your desirability as an employee or pave the way to becoming your own boss.
If I were to pursue a career in the judiciary, there are regular mandatory seminars that ensure that you are aware of the new laws, jurisprudence etc. Same goes if I pursue private practice, with our Mandatory Continuing Legal Education requirement every two years.
But if I switch to Plan B, my legal background becomes a mere asterisk and I'll have to arm myself with a whole new different skillset. There's also the possibility of setting up shop for myself and leaving the comforts of being employed.
It's just too much excitement for my brain (and heart!) to process at the moment, so I continue to plan and work at my dreams, taking baby steps to ensure that I'll be suitably ready to make the jump, if I do make the jump.